1, p. Health Services and Outcomes Research Methodology, Vol. Strahilevitz, Michal (1999), “The Effects of Product Type and Donation Magnitude on Willingness to Pay More for a Charity-Linked Brand,” Journal of Consumer Psychology, 8 (3), 215 – 41. Health Services and Outcomes Research Methodology, Vol. Twenty-five respondents (5.5%) expressed willingness to pay a premium of more than 10% for hotels’ green initiative efforts. 612-623. Journal of Travel & Tourism Marketing: Vol. This can be affected by many factors such as marketing and trends, and can often vary massively from consumer to consumer. 17, Issue. “ Discovering Niche Markets: A Comparison of Consumer Willingness to Pay for Local (Colorado Grown), Organic, and GMO-Free Products.” Journal of Agricultural and … (2010). 6, pp. Google Scholar 40000 and above are 19 percent more likely to pay an additional amount for buying health and wellness food. Share on twitter. Share on linkedin. Bookmark. This body of literature is characterized by studies that evaluate how and why individuals adopt more sustainable behaviors, what characteristics define the consumer of different green or eco-commodities, and what predicts whether a respondent values sustainable … The predicted percentage impact indicates that buyers with a monthly income of Rs. 17, Issue. Willingness to Pay for Biodiversity Conservation. Willingness to pay is positively influenced by the income level of the buyers (β = 0.173, p < 0.05). Sustainable consumption and willingness-to-pay. Share on facebook. If willingness to pay is an undesirable trait, the effects documented here could be regarded as the n + 1 demonstration of a better-than-average effect. We estimated the willingness to pay (WTP) for two hypothetical solid waste collection services. While studying consumer reference price and willingness to pay, marketing researchers have focused on consumers’ perception about a brand by evaluating several attributes of that brand. The largest group, 37% (170 respondents) of the sample, showed willingness to pay an extra 1–5%, while the next largest group, 24% (107 respondents), claimed willingness to pay an extra 6–10%. Insufficient staff, inappropriate collection vehicles, limited operating budgets and growing, hard to reach populations mean that solid waste management remains limited in most developing countries; Malawi is no exception. 1, p. Willingness to pay is a basic economic concept that determines the maximum amount an individual is willing to pay for a specific good or service. Methods We elicit the WTP using the Double-Bounded Dichotomous Choice with Follow Up method. The willingness to pay for in vitro fertilization-related information and its attributes: a cross-sectional study in Israel. This analysis is situated within the literature on sustainable consumption. Willingness to pay for contributory health insurance scheme Of the total number of respondents, 82% were willing to pay health insurance premiums. 27, No. While this notion is essential to understand market demand, it is too frequently ignored by supply chain practitioners. Psychological researchers, while studying internal reference price, have dealt with different types of psychological effects like attraction effect and compromise effect. Meyer, Kevin, Immersive Virtual Reality and Willingness to Pay, Journal of Agricultural and Resource Economics, Volume 45, Issue 3, September 2020, Pages 484-495. Purpose The objective of this project is to study the willingness to pay (WTP) for health insurance (HI) of individuals working in the informal sector in Sierra Leone, using a purposely-designed survey of a representative sample of this sector. 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